Overcome Women's
Biggest Challenge:
Funding
Key Takeaways
1. The THREE best-kept secrets about getting funded:
Funding is a human process, it is emotional as well as rational.

Funding is a process, not a series of unconnected events.
The biggest obstacle to getting funded is ignorance about it.

2. Learn how to think, act and talk:
First impressions matter, be prepared.
Get feedback from professionals, instead of well-intended, ill-prepared friends.
Evaluate feedback and create a trusting space for investors too.
Time complaining is time wasted.

3. Size Matters:
Female-run companies tend to be smaller (thanks Millennial for changing this).
Women have better return on investment but smaller investments.
Larger companies have better processes, and pay better salaries.

3. Bootstrapping damages Women-led firms:

This is called "Unfunding" and should be used by all young and small firms.
Reducing or eliminating reduce funding needs can decrease owner’s equity.
Learning how to account for unfunding is critical.

4. Funding is a process:
Everything you do impacts subsequent rounds of funding.
There are many ways to fund a company, every mechanism has its match.
You don't need VC (Venture Capital) funds, but you learn from their approach.
All companies need to master founders' funding.

There hasn't been a better time to get FUNDED as a woman than NOW.

Women's biggest obstacle to success as entrepreneurs or business owners,
is not gender,
it is lack of knowledge of the funding process.
Because of that, we tend to have smaller firms, which is riskier, more time consuming, and less rewarding.

From Entrepreneur
To Investor...

I've mastered the funding process and want you to learn how to do it for yourself.

I’m a Silicon Valley Angel Investor and have a PhD in finance and entrepreneurship from the University of Western Australia.

Raised funds in 5 countries.

Created Chile’s first seed capital fund in 2000.

Published Author and International Speaker on Funding, Investing and Entrepreneurship.  

Invested in more than 20 companies.

Active Board Member of Sand Hill Angels. 



What Our Participants Say
“This is the missing piece of the entrepreneurial puzzle, the perfect complement to Steve Blank and Eric Ries’ Startup books. It’s quite refreshing because quite often you read all about how someone was awesome and their ‘glory days’ type stories rather than ‘I made a mistake once, here’s what you can do to avoid it in case you’re making that same mistake too’. I would highly recommend this program to anyone.”
-Angela Han, Marketing Titans, Australia 

“Alicia asked me questions and mentored me along the way to help me understand where my story was strong and where it needed improvements so I could adjust my application and pitch accordingly.”
-Marwa Nur Muhammad, Co-founder, Trance. California

“Great course to learn about the different level of financing a business.”
-Brenda Sullivan, Thompson Street Farm LLC. Co, USA

"I got my first wow at the start of the program. “How to think” have given me the most awesome self-reflection points to implement not only in my business, but in my life.”
-Monika Siriah, Vedglobals, India

“I can’t thank you enough. For the first time, I can have a proper conversation with an investor, and talk about my valuation and deal terms clearly. I have never been able to do so before, no wonder I haven’t been able to close a deal in over a year.”
-Cristina Suarez, My Plaza, Spain

"Your topic inspired me a lot and provoked me to know more.”
- Sadia Abdul Qadeer (Lecturer), Effat University, Jeddah- Saudi Arabia
Women Get Funded is a
Program of the

Wealthing ® Institute

© 2020 Alicia Castillo Holley

All rights reserved 
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