Funding is a human process, it is emotional as well as rational.
Funding is a process, not a series of unconnected events.
The biggest obstacle to getting funded is ignorance about it.
First impressions matter, be prepared.
Get feedback from professionals, instead of well-intended, ill-prepared friends.
Evaluate feedback and create a trusting space for investors too.
Time complaining is time wasted.
Female-run companies tend to be smaller (thanks Millennial for changing this).
Women have better return on investment but smaller investments.
Larger companies have better processes, and pay better salaries.
3. Bootstrapping damages Women-led firms:
This is called "Unfunding" and should be used by all young and small firms.
Reducing or eliminating reduce funding needs can decrease owner’s equity.
Learning how to account for unfunding is critical.
Everything you do impacts subsequent rounds of funding.
There are many ways to fund a company, every mechanism has its match.
You don't need VC (Venture Capital) funds, but you learn from their approach.
All companies need to master founders' funding.
There hasn't been a better time to get FUNDED as a woman than NOW.